3 Days After My Game Was Published, Marketing Isn't Working
After a long journey of developing a game on my own, I feel fortunate to have a programming background. At least I wasn't starting from scratch, and I learned all the technical aspects of game development along the way.
Then came the day I sought feedback for my game. I released the demo here. Since I didn't post from my personal account, but from a new game studio account I created, the game didn't get indexed. Yes, the account is new.
I've set up Unity Analytics in the game, and there's a popup at the end directing players to a Google form survey I've made. That form is connected to Mailchimp for email marketing. I prepared all of this, but I got zero downloads. Not a single one.
So, I tried driving external traffic to the game's itch.io page. I posted on Twitter, TikTok, and shared the link in several Discord communities I'm part of. The most disappointing platform was Reddit, which I thought had the perfect audience for my game. I did get one valuable comment on a post, but all my other Reddit posts were removed. I don't fully understand the rules, or maybe my new Reddit account looks suspicious, or my reliance on AI for writing English text wasn't up to par. I don't know. What I do know is that I haven't gotten any downloads.
It's only been three days, but I'm starting to evaluate my efforts since they haven't yielded any results.
There are still other options I haven't tried: reaching out to streamers, moving to Steam, or finding a publisher. I'll consider these options, but it's clear that game marketing is tough.
Files
Get Presidential Rise (Demo Version)
Presidential Rise (Demo Version)
Lead your nation to glory in this political strategy management simulation.
Status | In development |
Author | Ilusif Studio |
Genre | Simulation, Strategy |
Tags | Management, Pixel Art, politic-game, presidential-rise, Singleplayer |
Languages | English |
More posts
- Development Log: Maintenance Requests15 days ago
- Update Version 0.0819 days ago
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